Japan’s favourite brand of mayonnaise is here – Kewpie! Also known as QP mayo, this Japanese mayonnaise has a smooth and creamy texture that’s unmatched by Western equivalents. Its rich flavour has won thousands of loyal fans since Kewpie mayonnaise was first made in 1925. Remove the outer packaging to reveal a handy squeeze bottle perfect for garnishing your meals.
What is the difference between Kewpie and regular mayo?
Kewpie mayo solely uses egg yolks, compared to regular mayonnaise which normally contains whole eggs. In fact it has around 4 egg yolks per 500g, so it’s extra rich. This makes the mayonnaise have a more distinctive yellow colour and extra creamy thick texture. It is also naturally preserved with vinegar and salt, and contains no chemical preservatives unlike its American counterparts.
Why is there a baby on the packaging?
The name for the brand originated from the popular doll ‘Kewpie’ created by American cartoonist Rosie O’Neill in 1909. The illustration of the doll was then used on the packaging as a nod to the name of the mayonnaise.Â
What to eat with Kewpie Mayo?
Enjoy with temaki hand roll sushi, okonomiyaki pancakes and Japanese croquettes. Also try using Kewpie mayonnaise in your favourite sandwiches or on salads, and see why more and more people around the world are seeking out this Japanese version of a classic condiment. We use it in this classic Japanese Okonomiyaki recipe!
Ingredients: vegetable oil (70%) (rapeseed oil, soybean oil), pasteurised egg yolk (14%), vinegar, salt, flavour enhancer: E621, spices. Contains allergens: soya, eggs, gluten (barley), mustard.
Once opened, refrigerate and consume within 1 month.



















Emily Johnson –
Kewpie Mayonnaise is a game-changer! The rich, creamy texture and umami flavor elevate every dish. Perfect for sandwiches, salads, and even as a dip. Highly recommend!
Michael Brown –
I’ve tried many mayonnaises, but Kewpie stands out. The 500g size is perfect for my family, and the taste is unmatched. It’s a pantry staple now!
Sarah Lee –
Kewpie Mayonnaise is so smooth and flavorful. It’s great for Japanese dishes, but I also use it in my everyday cooking. The 500g bottle lasts a long time!
David Martinez –
This mayonnaise is a must-have for anyone who loves rich, creamy condiments. The 500g size is convenient, and the flavor is simply the best.
Jessica Taylor –
Kewpie Mayonnaise is my go-to for adding depth to my meals. The 500g bottle is a great value, and the quality is exceptional. Love it!
Daniel Wilson –
I’m a big fan of Kewpie Mayonnaise. The 500g size is perfect for my needs, and the taste is unbeatable. It’s a must-try for any food lover!
Laura Anderson –
Kewpie Mayonnaise is the best I’ve ever had. The 500g bottle is a great deal, and the flavor is rich and satisfying. Highly recommend!
James Thomas –
This mayonnaise is a staple in my kitchen. The 500g size is perfect, and the taste is incredible. Kewpie never disappoints!
Olivia White –
Kewpie Mayonnaise is a must-have for any foodie. The 500g bottle is a great value, and the flavor is unmatched. Love it!
William Harris –
I’ve been using Kewpie Mayonnaise for years, and it’s the best. The 500g size is perfect for my family, and the taste is always amazing.
Sophia Clark –
Kewpie Mayonnaise is a kitchen essential. The 500g bottle is a great size, and the flavor is rich and creamy. Highly recommend!
Benjamin Lewis –
This mayonnaise is a game-changer. The 500g size is perfect, and the taste is incredible. Kewpie is the best!
Mia Walker –
Kewpie Mayonnaise is my favorite. The 500g bottle is a great value, and the flavor is unmatched. Love it!
Ethan Hall –
I’ve tried many mayonnaises, but Kewpie is the best. The 500g size is perfect, and the taste is rich and creamy. Highly recommend!
Sarah Johnson –
Kewpie Mayonnaise is a game-changer in my kitchen! The 500g size is perfect for regular use, and the rich, creamy texture elevates every dish. It’s a must-have for salads, sandwiches, and even as a dipping sauce. Highly recommend!
Michael Lee –
I’ve tried many mayonnaises, but Kewpie stands out with its unique flavor and smooth consistency. The 500g bottle is great value for money, and it lasts a while. Perfect for adding a touch of umami to your meals.
Emily Carter –
Kewpie Mayonnaise is a staple in my pantry. The 500g size is convenient, and the taste is unmatched. It’s slightly tangy and creamy, making it ideal for both cooking and as a condiment. Love it!
Ava Young –
Kewpie Mayonnaise is a must-have for any kitchen. The 500g bottle is a great size, and the flavor is incredible. Love it!
David Martinez –
This mayonnaise is fantastic! The 500g bottle is a great size, and the flavor is rich and satisfying. It’s versatile and works well in a variety of dishes. Definitely worth trying if you’re a mayo lover.
Linda Thompson –
Kewpie Mayonnaise is my go-to for adding flavor to meals. The 500g size is perfect for my family, and the creamy texture is just right. It’s a high-quality product that I’ll keep repurchasing.